Pavi Rajasekaram Theivigan is a qualified Physiotherapist from Monash University and an upcoming Melbourne entrepreneur in hair and makeup design at Zara Hair & Makeup, along with her business partner Abi Yathavan.

Pavi is the main blogger behind Lust4Beauty. L4B was commenced in 2016 and aims to provide inspiration to women of all ages and share knowledge on fashion trends, beauty hacks and lifestyle tips.

She commenced her path in the bridal industry at Zara Hair & Makeup in 2011, wanting to extend and incorporate tradition with the most sought current and modern trends to create unique looks for each of their clients. Enhancing one’s natural beauty to bring out a classic, radiant and timeless look was what was desired at Zara Hair & Makeup. In 2015, they released their own line of matte lipsticks and lip pens as ZHM Cosmetics to further elaborate their brand.